How We Vet

The Gram ECO Framework

At Gram, we believe sustainable living doesn’t need to be complicated. Every product we stock is chosen to help make lower-waste living a little easier, one simple swap at a time. To guide our product selection, we use the Gram ECO Framework. A simple way of evaluating how a product is made, used and ultimately impacts the waste it leaves behind.

E

Entry

How the product enters the world

We begin by looking at where a product comes from. This includes the materials used, the way it is made, the quality of its construction and the choices made around packaging. While no product is perfect, we favour options that have been thoughtfully designed and built to last.

C

Circulation

How the product serves your home

A sustainable product is only useful if it becomes part of everyday life. We look for products that are practical, durable and easy to use. Whether it’s replacing a disposable item or helping reduce unnecessary consumption, we believe the best products are the ones that naturally fit into daily routines.

O

Outcome

What happens when the product’s job is done

We also consider what happens beyond the point of purchase. Can the product be reused, refilled, repaired, recycled or composted? While the answer won’t always be the same, we favour products that help reduce waste and support a longer, more thoughtful lifecycle.

Why We Use The ECO Framework

There is no such thing as a perfectly sustainable product. Instead of chasing perfection, we focus on making better choices where we can. The Gram ECO Framework helps us select products that align with our belief that small, practical changes can add up over time. Because lower-waste living starts with one simple swap.